Neither Predictive nor Prescriptive, “The Bestseller Code” is Anything But

Neither Predictive nor Prescriptive, “The Bestseller Code” is Anything But

We’ve all read about studies that made us scratch our heads—research results that told us things we already knew, such as a healthy diet is key to living longer and people who exercise are in better shape than couch potatoes. “The Bestseller Code” is one of those studies.

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